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Gene Larew patented the salt impregnation process, so when we say "salt" we're not talking about shaking some in a bag of baits for anglers to see and calling it good. We cook it right in, where it stays for fish to actually taste. That's why salt is added in the first place, for fish to "taste," causing them to hang on longer. While salt in the bags might be good at catching fishermen, we'd rather our baits be known for catching fish.


  • Biffle Bug

  • Biffle HardHead

  • Biffle Signature Series

  • Frogs

  • Grubs

  • HooDaddys

  • Lizards

  • Long John Minnows

  • Mega Ring Tube

  • Rattlin' Crawler - NEW!

  • Salt Craws

  • Salt Flick'R

  • Sweet Swimmer - NEW!

  • Worms


Bobby Garland, a well-known bass fisherman, had many unique soft plastic designs to his credit over many years in the fishing industry, including the Gitzit and Spider Grub. He sold his famed bass lines in the late ‘90s but still had a passion for creating quality baits, so he developed the Split Tail and Baby Shad crappie soft plastics that hit production lines in 2001. Ned and Betty Rutledge operated Bobby Garland Custom Softbaits since acquiring the brand and numerous molds from Garland in 2004, providing customers with the same high quality crappie baits and service in the way he had intended. Garland died in 2006 at age 67. Gene Larew Lures acquired the Bobby Garland product line in January 2007 and intends to keep the newly acquired brand specific to crappie baits and accessories. Among the most popular items in the Garland lineup today are the Baby Shad, Split Tail and Slab Slay’R.


  • 2.5" Scent Wiggl'R

  • 2.25" Minnow Mind'R

  • Mo'Glo Glow-In-The-Dark Series

  • 2.5" Stroll'R

  • 2" Baby Shad

  • 1.5" Crappie Spider

  • 2" Hyper Grubs

  • 2" Slab Dockt'R - NEW!

  • 2" Slab Slay'R

  • 3" Slab Slay'R

  • 2" Split Tail

  • 2" Swimming Minnow


Don't let others fool you. Saltwater soft plastics are different than freshwater versions. Gene Larew's High Tide Series of saltwater baits are fast becoming the premier redfish and speckled trout baits on the market.


  • 4" Shrimp Cocktail

  • 3.5" Saltwater Minnow

  • 5" Skip Jack Minnow

  • 4" Tidal Grub

  • High Tide Jig Heads




Gene Larew Lures manufactures baits using the finest soft-plastic injection molding equipment in the industry. That's why our baits are so consistent in shape and color, which isn't always the case with many soft baits on the market today. Today, when you think of Gene Larew Lures, think of us this way: Gene Larew for bass, Bobby Garland for crappie and High Tide for saltwater.


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